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Sun Concepts Office designs pastel-colored interiors with circular and sharp lines for QYF Boutique

China Architecture News - Feb 28, 2022 - 12:56   1390 views

Sun Concepts Office designs pastel-colored interiors with circular and sharp lines for QYF Boutique

Chinese design firm Sun Concepts Office has designed interiors featuring pastel-colored tones with circular geometries and sharp lines in Tianyuan Street, Wuhan, China.

Named QYF Boutique, the 270-square-metre space was designed for a must,-brand boutique QYF,  having a 20-year history.

The store brings about new consumption patterns and lifestyle trends for local consumers. The studio proposes a new modernist aesthetics based on the studio's approach, Sun Concepts Office turned the boutique into a high-end brand.

Sun Concepts Office designs pastel-colored interiors with circular and sharp lines for QYF Boutique

Image © Wang Minjie

"As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption," said Sun Concepts Office. 

By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.

Sun Concepts Office designs pastel-colored interiors with circular and sharp lines for QYF Boutique

Image © Wang Minjie

The wide range of products in the store requires diverse display designs. Sun Concepts Office works out a simple display solution by leveraging the massive planes.

By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense.

Sun Concepts Office designs pastel-colored interiors with circular and sharp lines for QYF Boutique

Image © Wang Minjie

QYF is one of the landmark boutiques in Wuhan. Sun Concepts Office focuses on handling the relationship between the space and the regions in its design.

The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials. The design echoes QYF's proposition of "La mode se démode, le style jamais".

Sun Concepts Office designs pastel-colored interiors with circular and sharp lines for QYF Boutique

Image © Wang Minjie

Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of Sun Concepts Office.

Sun Concepts Office designs pastel-colored interiors with circular and sharp lines for QYF Boutique

Image © Wang Minjie

The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes.

The circular moving line in the store allows the visitors to appreciate every delicate item in the store.

Sun Concepts Office designs pastel-colored interiors with circular and sharp lines for QYF Boutique

Image © Wang Minjie

With the modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all design based on the site conditions, meet the business logic. The design is a comprehensive solution to the brand QYF.

Sun Concepts Office believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense.

Sun Concepts Office designs pastel-colored interiors with circular and sharp lines for QYF Boutique

Image © Liu Zheng

Sun Concepts Office designs pastel-colored interiors with circular and sharp lines for QYF Boutique

Image © Liu Zheng

Sun Concepts Office designs pastel-colored interiors with circular and sharp lines for QYF Boutique

Image © Liu Zheng

Sun Concepts Office designs pastel-colored interiors with circular and sharp lines for QYF Boutique

Image © Liu Zheng

Sun Concepts Office designs pastel-colored interiors with circular and sharp lines for QYF Boutique

Image © Wang Minjie

Sun Concepts Office designs pastel-colored interiors with circular and sharp lines for QYF Boutique

Image © Wang Minjie

Sun Concepts Office designs pastel-colored interiors with circular and sharp lines for QYF Boutique

Image © Wang Minjie

Sun Concepts Office designs pastel-colored interiors with circular and sharp lines for QYF Boutique

Image © Wang Minjie

Sun Concepts Office designs pastel-colored interiors with circular and sharp lines for QYF Boutique

Image © Liu Zheng

Sun Concepts Office designs pastel-colored interiors with circular and sharp lines for QYF Boutique

Image © Liu Zheng

Sun Concepts Office designs pastel-colored interiors with circular and sharp lines for QYF Boutique

Image © Liu Zheng

Sun Concepts Office designs pastel-colored interiors with circular and sharp lines for QYF Boutique

Image © Liu Zheng

Sun Concepts Office designs pastel-colored interiors with circular and sharp lines for QYF Boutique

Image © Liu Zheng

Sun Concepts Office designs pastel-colored interiors with circular and sharp lines for QYF Boutique

Image © Liu Zheng

Sun Concepts Office designs pastel-colored interiors with circular and sharp lines for QYF Boutique

Image © Liu Zheng

Sun Concepts Office designs pastel-colored interiors with circular and sharp lines for QYF Boutique

Image © Liu Zheng

Sun Concepts Office designs pastel-colored interiors with circular and sharp lines for QYF Boutique

Image © Wang Minjie

Sun Concepts Office designs pastel-colored interiors with circular and sharp lines for QYF Boutique

Image © Liu Zheng

Sun Concepts Office designs pastel-colored interiors with circular and sharp lines for QYF Boutique

Image © Wang Minjie

Sun Concepts Office designs pastel-colored interiors with circular and sharp lines for QYF Boutique

Floor plan. Image © Sun Concepts Office

Project facts

Project Name: QYF Boutique

Client: Qin Yi Fang

Gross Built Area: 270 Square Meters

Location: Tianyuan Street, Wuhan, China

Completion Time: October 2021

Designer Team: Sun Concepts Office

Chief Designer: Liu Zheng

Lighting: Wuhan Lighting Design

Top image © Wang Minjie

All images © Liu Zheng, Wang Minjie

> via Sun Concepts Office