A rendering of Phillips’s new flagship salesroom in the Mayfair district of London. CreditPhillips

Christie’s and Sotheby’s have long dominated the auction market for fine art. NowPhillips, the world’s third biggest auctioneer of international contemporary works, is about to open a new flagship salesroom here that it hopes could help challenge that duopoly.

The company, with auction rooms in New York and London, plus offices in eight other cities, has moved its European headquarters from Victoria, near one of London’s main railroad stations, to a 73,000-square-foot building at 30 Berkeley Square, in the heart of the wealthy Mayfair district. A high-tech refurbishment by the international architects Aukett Fitzroy Robinson is scheduled to be completed by the end of the month in preparation for Phillips’s inaugural auction on Oct. 15 during Frieze Week.....Continue Reading

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