John Morse brought a pop-up installation to the Guggenheim earlier this month Jaynie Gillman Crimmons

On a sunny Saturday earlier this month, six people donning brightly colored, oversize t-shirts wound their way, separately, to the top floor of the Guggenheim.

A visitor saw the group begin to line up in rainbow order and said, “Something’s going to happen, isn’t it?”

It did.

Led by purple, the performers paused along the railing—“the money shot,” as artistJohn Morse called it— and then walked through every floor of the museum as part of Morse’s pop-up installation, “The Color Spectrum at the Guggenheim,” on July 12. The only rule was to stay in line.

“I find this rainbow, this color spectrum element to be so utterly simple but infinitely explorable,” Morse said. “Everyone has seen the rainbow flag countless times before, but how can you see it like you’ve never seen before?”...Continue Reading

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