Bjarke Ingels Group's new LEGO House is nearing completion at the centre of Billund, Denmark and the world-renowned toys manufacturing brand Lego has released a new drone footage video to experience every part of this stacked complex interactively, showing that how each colourful boxes are balanced and coming together cautiously. The eagerly anticipated LEGO House will be officially opened on September 28, 2017 - the playful-looking complex will provide a unique place with a number of new LEGO experiences and a sea of LEGO bricks, will greet children and adults alike, inviting them to unlash their creativity. 

Since some of the areas of the building are still under construction, the official exterior and interior images of the building are not released and all updated photographs from exterior and interior will be unveiled at the end of September, just before the opening. 

Video by LEGO

But, you can still see the new photographs from the experiences inside the building, as World Architecture Community exclusively accessed those images – but they are more focused on the children playing than the building.

LEGO House includes paid attractions as well as experiences open to the public. Guests will not need a ticket to visit LEGO Square, play on the terraces, explore the LEGO Store and treat themselves to extraordinary culinary experiences with a LEGO twist at one of the three eateries.

LEGO House intentionally creates a variety of zones, are arranged according to colour, which focus on a certain aspect of a child's learning activity and each colour represents one aspect of a child's learning. Red is creative - Blue is cognitive - Green is social - Yellow is emotional. Each zone consists of a number of individual activities and attractions to actively engage guests.

Bjarke Ingels Group stacks 21 different boxes by balancing one another with The Keystone at the very top. The facade is covered with clay tiles to give the illusion that the building is built out of LEGO bricks.

The 12,000-square-metre building features a state-of-the-art LEGO brand store on the ground floor, three restaurants, a forum, and a 2,000-square-metre public space. 

The first and second floors are part of the paid experience area featuring four unique play zones. The company's story will be told in History Collections located in the basement, while a master piece gallery will be located on the top storey.

"We propose to approach the spaces and activities for The LEGO House through the lens of a core element of LEGO’s philosophy – Inventing the future of play through systematic creativity," said Bjarke Ingels.

"As an idea, The LEGO House can be conceived as a three dimensional village of interlocking and overlapping buildings and spaces. It can be visited as a curated flow – from one building to the next – in a continuous movement. Or it can be experienced as parallel worlds of complete autonomy. Each space can be designed and used independently," he added. 

"Each box can have a unique light setting, a unique dimension and still be part of a flexible totality. Multiple spaces have access to an outdoor space that can be used to expand the LEGO experience to the outside."

LEGO House will also be welcoming non-paying guests who can enjoy the three outdoor public squares and the 2,000-square-metre indoor LEGO Square. The restaurants & brand store will be available to the public art and it will be possible to walk to the top of the building to enjoy the view and the play activities on the terraces. 

1,900 tons of steel have been used in the construction, which is an enormous amount of steel compared to other buildings this size. This huge amount of steel was needed to pull off one of the building's main design features: 21 different boxes are carried by a steel bridge over the 2,000-square-metre LEGO Square to give the space an airy, open feeling without any visible columns.

"The building itself reflects what LEGO play and the LEGO values are all about. The LEGO brick has been incorporated into the architecture in a simple, but ingenious way, and visualises the systematic creativity that lies at the very core of all LEFO play," said Jesper Vilstrup, General Manager of LEGO House.

"The location of the building is no coincidence. Billund is where the LEGO adventure began. It was always our intention that LEGO House should be open to tourists as well as Billund's citizens at large. For this very reason, there is free access to the 2,000-sqaure-metre city square at the heart of the building, which we hope will become gathering place for our visitors," he continued.

Bjarke Ingels Group revealed first plans for the LEGO House in 2013. Construction of the building started in early 2014, and LEGO House will be officially opened in connection with a Billund town festival on September 28, 2017.

All images © Lego

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