Guangzhou-based design firm DOMANI has created a bold red staircase for the interior space of a Shenzhen store brand ROARINGWILD, China's native original tide brand ROARINGWILD roaring in the 7th year, the brand rooted in Shenzhen which opened the first entity stores.

Named Uniwalk, Kingson Liang, who is Desing Director of the firm, has transformed a 200-square-metre space to revive the store's vision in a rational way, which become a huge red device through the whole space. Fostering both a rough and wild artistic existence, from a positive point of view, the interior architect also formed the brand name of the first letter R type.

"Early contacting with ROARINGWILD, intuitive feeling is a group of young people witha strong attitude focusing on a stubborn culture. As DOMANI, cherish the same ideals and follow the same path as heroes," said DOMANI.

The small-scale space designed by DOMANI, consistent of the fierce strokes presented shake the soul of the visual impact and sensory illusion. 

"A very futuristic geometric sense of the interior filled with red and black hitting the tone, red symbolizes passion and explosive while black is distributed calmand restrained gas field," added the designer. 

"The perceptual blood grows in the rational enclosure, and the two colors are balanced in confrontation."

The studio also creates a black paint wall - when closed it can be used as a commodity display, or as a projection wall, open to expand space and more content.

The gray cement material cashier is located at the bottom of the red device. It seems quiet in the warm atmosphere of the red and black main colors.

"As a country trend pioneer, ROARINGWILD has never been so simple as "making clothes". As a carrier, it conveys the fearless dream-driven attitude, which is the brand's real intention," said DOMANI.

"I'm not an optimist who firmly believes that physical retail will be a great revival. It is far more important to do what you think is right than success of this matter. Most people don’t know what we're doing, and we needn’t to explain, not to mind most people's opinions. No reason No excuse," said ROARINGWILD.

Established in 2005, the firm is owned by Domani Group Limited, with its headquarters based in Guangzhou. Domani specializes in space design and related corporate planning ,business consultancy and product development. 

The studio recently completed the Sky Club House in China - the building features a grey-scaled colour palette for its entire facade, with its mega protruding windows.

Project facts

Name: ROARINGWILD/UNIWALK

Location: Shenzhen, China

Client: ROARINGWILD

Date: 2017.11

Area: 200m2

Interior Design: Kingson Liang | DOMANI 

Cooperative Design: Carving Tang | DOMANI

Construction Side: Shenzhen Shangzhi Decoration Co., Ltd.

Supplier of main materials: Guangzhou Pajiani Lighting Technology Co., Ltd.; Shenzhen Yimeigao Smart Home Co., Ltd.

All images © Shaon Liu

Special Thanks: CY | ROARINGWILDBG | ROARINGWILD

> via DOMANI