The first step towards realising Adidas Meet & Eat, designed by COBE, a new conference center, employee restaurant and showroom, is taking place in at the world-renowned sport's brand's headquaters in Herzogenaurach in Germany, where Adidas' CEO Herbert Hainer will cut the first sod together with Dan Stubbergaard. 

The iconic rhombus-shaped building, which will be the only public building in adidas’ headquarters campus 'World of Sports' and house many different functions for both employees, visitors and sport stars, will be completed in late 2018.

COBE has won the international competition for adidas’ new flagship building - adidas Meet & Eat in 2014. The design is based on multifunctionality and flexibility, allowing the building to change and adjust to dif­ferent contexts. The building merges with the landscape’s existing terrain and is open to all sides with windows from floor to ceiling, creating a strong connection between inside and outside.  

Top image © COBE

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