COBE has won the international competition for adidas’ new flagship building - adidas Meet & Eat - a public conference center with employee restaurant and showroom, located at the headquarters campus of the adidas Group in Germany. 

The project is slated for completion at the end of 2018.

The iconic rhombus-shaped building will be the only public building in adidas’ headquarters campus 'World of Sports' and house many different functions for both employees, visitors and sport stars. The design is based on multifunctionality and flexibility, allowing the building to change and adjust to dif­ferent contexts. The building merges with the landscape’s existing terrain and is open to all sides with windows from floor to ceiling, creating a strong connection between inside and outside. 

The iconic roof rests like a carpet covering the building, gathering all functions and members of the adidas family under one roof. All in all the building reflects and encapsulates the philosophy of the adidas brand – performance, passion, integrity and diversity.

section east-west

elevation south

elevation north-south

elevation west

plan 1st floor

plan ground floor

The meet and eat parts of the program can be used jointly or seperately.

The building houses a public conference center with employee restaurant and showroom

model of the project

site plan

The adidas family will meet under one roof that rests like a carpet covering the building, gathering all functions andmembers of the family. The building merges with the landscape’s existing terrain and is open to all sides.

How to create a building, that functions as the natural meeting point for the adidas family in the middle of theheadquarters campus 'World of Sports'?

Employees, brand ambassadors and consumers - also known as the adidas family - will be the future users of the Meet& Eat building. They continuously inspire each other in the development of new products.

All Images © COBE

Project Facts