Zaha Hadid Architects (ZHA) has unveiled new bathroom concept design in Vitae Collection for Porcelanosa Group, which is derived from fluid form -originated from water and its movement. With more than 40 years’ experience, Porcelanosa Group works to its core values of innovation and quality in almost 100 countries worldwide.

Starting with the production of ceramic tiles, product diversification has played a key role in Porcelanosa’s growth. Today, the group’s eight companies and 5,000 staff create the widest range of products that include kitchens and bathrooms as well as inventive solutions for contemporary architecture.

Video © Noken Porcelanosa Bathrooms

WC and Bidet. Image © Porcelanosa

Noken, a division of Porcelanosa Bathrooms, marries signature designs with unrivalled quality, craftsmanship and innovation. The Vitae Collection, a new bathroom concept by Zaha Hadid Design for Noken, has been informed by Hadid's fluid architectural language; integrating each piece within the overall ensemble. Shaped by functional and ergonomic considerations, the design is also dependent on the overriding formal language of fluidity.

Vitae collection. Image © Porcelanosa

This new series features astounding elements that remind us of the spectacular designs created by Zaha Hadid. Fluid lines that evoke water flow are the leitmotif of this outstanding collection. For this reason it has been named Vitae (“life” in latin), because in water is where all sort of life begins. This is Vitae, a collection with incomparable designs that will stand for a revolutionary notion in the bathroom.

Vitae bath. Image © Porcelanosa

Water is the architecture of nature, and due to its movements the most incredible natural creations can be seen worldwide. So is Vitae. Brassware, sanitaryware, bathtub, mirrors, toilet, ... A complete bathroom collection whose aesthetic value is out of the question. Dynamic in its shapes and with an avantgarde personality, Vitae presents all its elements as essential for the bathroom of the future.

Double top shelf for wall hung basin with towel rail. Double lower shelf for wall hung basin. Vitae bath. Image © Porcelanosa

Bathtub with deckmounted bath/shower mixer, pop-up handshower, flexible and waterfall. Vitae bath. Image © Porcelanosa

Vitae sink and faucet. Image © Porcelanosa

Sink faucet detail. Image © Luke Hayes

Vitae bath faucet. Image © Luke Hayes

Vitae bath faucet. Image © Luke Hayes

Vitae bath. Image © Luke Hayes

Vitae sink mirror. Image © Luke Hayes

Top image: Vitae sink and mirror. Image © Porcelanosa

> via Zaha Hadid Architects