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image © Nemanja Aleksic

100architects designs an open, elegant structure that intervenes Shanghai's urban environment tectonically and haptically. Titled ’Red Rouge’, the proposal is a special mass, a bench- a VIP bar, forcing the boundaries of aestheticism, materiality, function, texture and the projection of architectural object in terms of public and city. The proposal for Bar Rouge arises to reinterpret the known skyline of Shanghai. This project proposed to VOL group, a leading actor of the food and beverage industry in Shanghai.

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image © Nemanja Aleksic

To face this exercise, 100architects has imposed themselves the requirement of pulling out the most recognizable feature of Bar Rouge, that specific thing which distinguishes Bar Rouge from the rest of clubs and bars in town. That thing was clear for the studio as they said; the stunning views of Shanghai’s most known skyline of Pudong. Bar Rouge counts with Shanghai’s most privileged balcony, where you can sit down with your well served cocktail and enjoy the most amazing views over the new area of Pudong, which by themselves are an entertaining feature of Bar Rouge´s terrace.

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image © Nemanja Aleksic

Having this first assumption clear, the second self-imposed premise was that the intervention in the outdoor area of Bar Rouge should maximize its visual impact, transforming the way the space is conceived, while minimizing its interference on the normal course of the business activity of the Bar. All in all, the studio ended up with the following key words before starting the design process:  skyline, terrace, visual impact and business activity.

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image © Nemanja Aleksic

Bar Rouge enjoys of an extraordinary location not only in Shanghai but in the world, It has one of the terraces that has more traffic in the city with probably the best view to the massive international attraction Pudong.  The terrace, as it is right now is a wonderful terrace that could be anywhere in the world, but does not necessarily reflects Bar Rouge situation. Therefore, the studio has through this proposal have aimed to give an answer to that situation.

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concept diagram1. image © 100architects

The objective with the 'Red Rouge' is to totally transform the current perception of the space while not only not interfering the normal course of the business activity, but also boosting its revenue into a new level instead, through a more contemporary and metropolitan way of understanding a VIP area.

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concept diagram2. image © 100architects

The objects is composed by 5 shapes that host 5 different ways of inhabiting the VIP object: Table-seating area: This table host the common table-drinks activity for groups. It can host up to 6 to 8 people. The wall has a showcase embedded in it to exhibit drinks, Lounge cubes: It is for informal seating of 6 to 7 people. Around it self there is enough space for people standing, The grandstand: From the left is curved proposing a new way of using the space, introducing an area that would be interesting to look at, and will produce curiosity. For to use it, we have placed 3 benches far from the angles capable of hosting 3 people. From the right is a grandstand of 3 levels capable of hosting 9 people, The bench: It is a simple seating element. It can host  up to 6 people, Projection wall: It is a wall that can be used to project some images, movies. It also provides space for 3 people seating.

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concept diagram3. image © 100architects

The rarity of those shapes, provides not only an eye catching element, but importantly, a object that invites to interact differently. The idea of being in a VIP area is different. It is enhanced. In Bar Rouge us unique. The object is constructed entirely in Corian Solid Surface. Originally designed for being used in kitchen and bathroom surfaces, this material has lately become very popular and famous among architects, designers and artists due to its high performance and outstanding aesthetics. Obviously, since the corporative color of Bar Rouge is red, and therefore 100architects' installations has been called Red Rouge, the studio couldn’t choose any other color than Red.

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concept diagram4. image © 100architects

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functional diagram. image © 100architects

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plan and section. image © 100architects

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