Nendo has designed the women’s fashion floor of Tokyo Seibu Shibuya department store with zigzag patterns in order to break the casual feeling inside. Titled as 'key to style', the women’s fashion floor is located within the main building of the Seibu Shibuya department store in Tokyo. The department store is connected by a walk-way with the “Compolux” floor on the third floor of the annex building that Nendo designed in 2013, and has a more casual feel by targeting the young customer. Nendo creates a new combination of materiality in the interior reshaped by colours, furnitures, floorings, paintings and new way of presentations, which attributes to the new sense of place. 

Nendo's initial sketch

Nendo harmonizes colours with zigzag patterns to create a contrast, which presents a new visual, dynamic and vivid setting  while maintaining the connection with the “Compolux” area. Inspired by a cozy European park, the design studio creates an “mobile amusement park” that is held at parks as the design theme.

''The chosen colours are scaled on a monotone colour scheme, while to add some accent the ceiling was coloured blue and wood was used in some parts, which helps to enhance the colour and the sense of texture of the products'' says Nendo. ''The design of the sales area is inspired by a circus tent, and the collection of the brands are arranged to give the impression of market stalls. The fixtures of the accessory floor were inspired by wagons.'' Nendo adds. 

The flooring scheme of the “Compolux” uses grey plastic floor tiles that are laid out in a herringbone style. Regarding this scheme, Nendo made the same colour change gently using the gradation effect along the passage that connects the annex building and the main building.

For the “key to style” area, the design studio enhanced the contrast of the colours of the plastic floor tiles incorporating striped patterns. The sales area surrounds the escalator, around which a circular line is formed for people to walk through. Cross shaped passages that run diagonally were added to this area in order to improve the flow of people and create a line of sight. The project became one of, not simply designing a space, but to think of the Seibu Shibuya department store as a whole and to expand the concept of Compolux.

Project Facts

Designer: Nendo

Project Name: Key to style

Location: Tokyo, Japan

Status: Completed January 2016

Collaborator: mmk

all interior images © Takumi Ota

all fixtures images © Akihiro Yoshida

> via Nendo