all images © Sagmeister & Walsh

Sagmeister & Walsh is a New York-based design firm that creates identities, commercials, websites, apps, films, books and objects for clients, audiences and ourselves. Sagmeister & Walsh's latest Aizon Fall/Winter 2015 Campaign shows the transformation of playful scenarios within a colourful -3D depictions flattened with various playful objects, dogs, fruits, pop-up girls, hairs and dresses. All these depictions, concepts, art direction and design for Aizone, a department store in the Middle East. Illustrations often depict a 3d object or environment in 2d form. Sagmeister & Walsh decides to twist this notion and create a 3d environment that looked like an illustration. 

Project Facts

Creative / art direction, design: jessica walsh
Creative direction: stefan sagmeister
Set production / design: adi goodrich, melanie chernock
Photographer: stephanie gonot
Makeup: anastasia durasova
Instagram videos: aron filkey, santiago carrasquilla, saad moosaje

> via sagmeisterwalsh.com