Winning project has been announced for a competition "Inventing Bruneseau" organized by the City of Paris and the SEMAPA. The winning team, including Adjaye Associates, Buzzo Spinelli Architecture, Hardel le Bihan and Youssef Tohme Architects, have been selected to design a new major development in France, which will be the first decarbonized district of France.

The project, called Nouvel R, will be developed by the consortium of developers comprising AG Real Estate, Icade, Les Nouveaux Constructeurs (legal representative) and Nexity, associated with the retail specialist Frey.

The ambitious project will create a real link between Paris and Ivry sur Seine and turn Bruneseau into the first decarbonized district in France.

A new urban centre is concurrently designed as intense and relaxed. The architectural aspiration of the project is to create an uninterrupted urban continuity between Paris and Ivry sur Seine.

Around the Bruneseau district (free, multipurpose space for the expression of urban cultures), the Kagan district (start-ups, art galleries, craftsmen, etc.), and many shops and common urban areas, the Paris-Ivry drive will breathe life into the district, on the model of the shopping streets in the centre of Paris.

Covering a 95,000-square-metre area with offices, housing, shops and retail amenities, the environmental ambition of the Bruneseau project is the highest in the current state of constructional options: to develop the first completely decarbonized district in France, and divide by 5 the carbon footprint linked to the buildings.

"This ambition to obtain the E+C- certification, piloted by Elioth, will be made possible thanks to the massive use of wood in the floors, and the generation of local energy at a level never before attained for anurban project of this scope. 65% of the energy consumed in the district will be either renewable or recovered, and 50% will be generated on site," stated in a press release.

"Its ambition looks to create a unique and sustainable urban response and establish a greater sense of place for future generations. To be part of the winning team, alongside Hardel Le Bihan, Youssef Tohmé and Buzzo Spinelli, feels momentous and cements our ideology that great design and making places of purpose and function stems from a collection knowledge, experience, and understanding," said David Adjaye.

All images courtesy of Adjaye Associates, Buzzo Spinelli Architecture, Hardel le Bihan and Youssef Tohme Architects

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