L’Oreal Office Thailand

L'Oréal, a global leader in beauty and skincare, needed a workplace that not only encapsulates their branding ethos but also addresses the functional requirements of a dynamic office environment. The design brief was multifaceted: reflect the brand's character within the interior design, accommodate a substantial number of staff and facilities, and achieve LEED Gold certification. Our approach was to seamlessly integrate these elements, ensuring a balance between aesthetic allure and employee well-being, thereby successfully meeting the LEED Gold standards.

Design Concept:
The core concept was inspired by L'Oréal's motto "Beauty for All," which champions the idea of 'DIVERSITY.' This led us to celebrate the varied beauty across different nationalities, shapes, and colors. The design features organically shaped corridors that form the heart of the office layout, inspired by the contours of a woman's face. These corridors connect various areas within the office, promoting a seamless flow that encourages interaction and movement. The color palette, inspired by skin tones and cosmetic hues, further resonates with L'Oréal's core products and brand identity.

Unique Design Aspects:
A standout feature is the curved corridor that links all critical facilities, enhancing internal collaboration. Additionally, a prominent staircase connecting three floors has become a central element in the office, fostering encounters and conversations among staff. This staircase not only serves a functional purpose but has also become a social catalyst within the workspace.

Materials and Impact on Design and User Experience:
The choice of materials was strategically simple yet impactful. Timber laminate mixed with creamy white hues creates a backdrop that emphasizes the simplicity of beauty, a core principle of the L'Oréal brand. Strategic splashes of cosmetic colors and earth-toned furnishings add vibrancy and playfulness to the space, reminding employees of the joy and creativity inherent in L'Oréal's products.

Enhancement of Guest Experience Through Design:
The office design ensures that every element contributes to a dynamic guest experience. From the moment of entry, visitors are introduced to a curved, fluid environment where the reception area smoothly transitions into communal spaces like the café, pantry, and sky garden, and further into the meeting and office areas. This layout not only facilitates an intuitive journey through the space but also encourages interactions and collaborative opportunities across different zones.

Sustainability Considerations:
Sustainability was a cornerstone of the design process, aligning with the LEED Gold certification requirements. Every aspect, from material selection to spatial planning, was scrutinized to ensure environmental responsibility without compromising on style or functionality.
This design for L'Oréal Thailand by dwp represents a harmonious blend of brand identity, functional design, and environmental consideration, creating a workplace that is not only efficient and sustainable but also a true embodiment of beauty and diversity.

L’Oreal Office Thailand by dwp | design worldwide partnership in Thailand won the WA Award Cycle 47. Please find below the WA Award poster for this project.