In 2024, WWD personally created 'My Free Style'—the Songzhuang Yijie District Jump Villa Space—for Jindi Group. In an era where model homes are defined by various styles, WWD aims to abandon stylistic constraints and instead design a lifestyle that embodies self, freedom, and ease, reinterpret the emotional connections to the real lives of young people today.
In an era of economic change, the monotony of traditional residential frameworks leads to feelings of fatigue and disorientation. Therefore, creating a captivating space that breaks conventions is essential in this land of “my” freedom.
Vibrant Vitality—“My” Freestyle
It’s hard to imagine how the designer has integrated a “Four Seasons Garden” into this one-story and two-level underground layout while inviting natural light with the help of the atrium. This fortress, where spirit and nature share harmony, writes the prologue for the entire home with its enchanting freedom.
In addition to managing nature and light, the vitality of the space is achieved through its structure and functional distribution. Traditional functional areas like the dining kitchen, bedrooms, and living room are located on the ground floor, while a full wall of windows on the south side brings in excellent natural light. This, combined with garden plants throughout the space, creates a natural indoor atmosphere, alleviating the confinement of the underground area.
After partial demolition of the B1 level, the B2 coffee area has gained a transparent double-height space, facilitating a circular flow on the B1 level—family interaction, fitness, afternoon tea, and other leisure activities share this open area.
The internal freedom of the space is no coincidence. Within the vertical expanse, a sleek white structure establishes a framework full of potential. Custom fixed furniture enhances the visibility and permeability of the space, allowing life’s scenes to unfold in layers from any corner, blending into the distant natural views or garden. Everything feels alive and full of joy.
Once the structural and natural potentials are fully explored, part of the home is entrusted to time, allowing the space to flow and continuously renew.
B2 · The Spiritual Ark
Coffee · Tea · Audio-Visual · Interests
Home is a spiritual system that solidifies our understanding of life and self in residential form. In this project, self-expression permeates every corner.
The coffee and audio-visual areas form a relaxed functional zone on the B2 level, where solitary and social scenes can seamlessly transition. The walnut custom coffee bar meets both storage and display needs; the substantial, rugged texture of the afternoon tea table exudes natural charm; and the lush, diverse plants create a vibrant tropical garden filled with life and imagination. This entire area embodies a primal tension and nostalgic warmth. Sunlight streams through the high ceiling, while the hanging spherical lamps stretch the vertical space further.
Adjacent to the coffee area, the audio-visual zone combines lively modern colors with art and natural textures, creating a nuanced sense of living that is both vibrant and individualistic.
Adjacent to the coffee area, the audio-visual zone combines lively modern colors with art and natural textures, creating a nuanced sense of living that is both vibrant and individualistic.
The tea room is a semi-open box at the center, akin to a tranquil tea room in a modern residence. Sliding doors and drapes provide options for openness or privacy. This area serves functional purposes while drawing the space toward the center, creating a cohesive whole.
Through the tea room, one can glimpse the open outdoor interest area, where pegboard covers the entire wall, combined with a large central workspace, transforming it into a showcase for various hobbies. This design transcends traditional functional areas, calling for self-expression and inspiration, where personal expression becomes a tangible journey.
B1 · Living Extension
Family Interaction · Relaxation · Fitness
As a transition between the F1 and B2 levels, B1 is vibrant and dynamic. Centered around a central water bar, areas for family interaction, fitness, afternoon tea, and solitary moments unfold naturally. The layout allows for separation while still permitting visibility between zones, enhancing the intimacy among family members.
The sense of nature continues here, appropriately refined, echoing the B2 space. In a comfortable modern atmosphere, a large handmade giraffe installation gazes down, linking the space and guiding the residents’ vision.
A hidden relaxation area is distinct from others, where the designer infuses richer, more vibrant colors and artistic collages. An antique wooden box evokes distant family memories, while modern furniture and art evoke a vivid sense of time and individuality—at this moment, “I” am unique, authentic, and free-spirited.
F1 · Freedom to Roost
Living Room · Dining Room · Bedroom · Kitchen & Bath
The functional areas of traditional residences are concentrated on the first floor, where the living room and main/secondary bedrooms are adjacent to the outdoors, interconnected by a continuous bay window that ties them together in both function and structure. Elegant, lightweight materials and colors imbue the space with warmth and comfort.
This lightness also stems from the reimagining of functional furniture. The custom wardrobe in the bedroom is efficient without cluttering the space, designed to be modern and user-friendly. The secondary bedroom utilizes translucent white glass sliding doors to enhance transparency, creating a harmonious flow between the floor materials and the vertical surfaces of the dining and kitchen areas, giving rise to a rhythmic space.
The children’s room is clean and simple, with multifunctional furniture inspiring imagination and exploration. Whether through artwork or handmade carpets, art becomes a continuous thread in the family space, allowing for personalized, long-term, one-on-one encounters with artistic pieces. This enhances the sense of reality and individuality within the space.
The dining kitchen maintains a consistent style with the B2 coffee area while emphasizing modernity and practicality, balancing with the airy living spaces to create a harmonious, stable environment.
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Amidst the repeated interplay of nature and the artificial, nostalgia and modernity, brightness and depth, tension and relaxation, wandering through the entire space feels like embarking on a captivating journey of freedom. It offers an exceptionally comfortable, liberated experience with strong narrative qualities, rich in variations and perfectly balanced, transcending traditional templates and inviting exploration of a new world.
“We hope to create a space that is more suited to the present, helping people gain a relaxed, healing experience of freedom, breaking through established possibilities of space and allowing them to rediscover their imagination of home,” said Liu Juanjuan, Design Director of WWD, expressing the project's original intent and aspirations.
2024
2024
Project Name: JinDi YiJiequ, Beijing Luxury Villa Showroom Soft Decoration
Location：Beijing， China
Project Area: 280㎡
Design Completion Time: June 2024
Company Name: JinDi Group Northern Region Beijing Company
Design Director: Liu Juanjuan
Soft Decoration Design: Zhang Xuezhi, Han Sisi
Design Team: Chen Wei, Zhu Linjing, Ma Jian. Song Ruiying
Project Photography: TuPai Space Photography
Copywriting: NARJEELING
Project Planning: Le Brand Strategy Institute
TuPai Space Photography
