Create – An organic, sculptural performance space - Peeking out above the tops of the Cinema Plaza’s palm trees, the video screens embedded in the petals of Create serve as a testament to the promise of 30 seconds of fame for every visitor to The O2. Under the palms, people are singing and dancing to music, and laughing at seeing themselves placed into video clips with famous performers. A tall blossoming form composed of hundreds of precisely cut and stacked plywood sheets, Create is finished in a translucent white wax that allows the wood end grain to glow and shimmer under the spotlights. The performers are composited into the music video in real time, and the finished product is displayed on the two-sided director’s monitors located on each stage, as well as on the large video screens set in the "petals" above for the whole plaza to watch. The finished clips are sent via SMS to the performer’s mobile phone for download, playback and sharing.

2007

2007