Mercedes-Benz Gulsoy Florya

Following a comprehensive architectural transformation, the Florya Showroom reflecting Mercedes-Benz’s innovative brand identity has been redesigned to offer a more spacious, inviting, and user-focused spatial experience. Aiming to strengthen the connection between visitors and the vehicles, the showroom features a fluid and intuitive circulation layout, with visual barriers minimized to create clearer sightlines.

This approach expands the total 4,030 sqm showroom, spanning the ground and first floors, both physically and perceptually, resulting in a functional and cohesive spatial identity. The central gallery void at Mercedes-Benz Gülsoy Florya enhances visual connections between floors, amplifies volumetric impact, and creates a bright and impressive atmosphere. This vertical opening allows natural light to penetrate deep into the space, transforming the showroom experience into a brighter, more open, and cohesive environment.

Enhanced spatial continuity brings the displayed vehicles into focus while offering visitors a comfortable and uninterrupted exploration experience. Accessibility and ease of use were key design criteria during the renovation, with clear wayfinding from the entrance and a simplified spatial organization ensuring an intuitive and comfortable circulation for everyone.

Strengthening the relationship between waiting, consultation, and vehicle display areas improves both customer experience and operational efficiency. Material selections and lighting design were approached to create a modern, minimalist, and timeless atmosphere that supports the brand’s premium presence. By maximizing natural light and reconfiguring artificial lighting scenarios, the vehicles are showcased under optimal lighting conditions at any time of day.

Project Name: Mercedes-Benz Gulsoy Florya
Project Type: Showroom
Completion Year: 2025
Project Area: 3,750 sqm
Location: Florya, Istanbul
Implementation Design & Construction Supervision: Boytorun Architects
Mechanical & Electrical Design and Construction Supervision: Enve MEP
Contractor: Dora Tim