Glass Palace Spa: “Space Narrative” Drives Commercial Transformation

In the design of Glass Palace Spa, MOSOM DESIGN with a focus on researching “new aesthetic power” has emerged from the design itself. It centers on spatial aesthetics and scenario emotions & brand operation under the strategic thinking of “space is brand, scene is marketing”, with efforts made to create a complex quality space that unifies aesthetics, emotional value, and commercial integration.

Breaking through the fixed rules to deduce the form of space, the progression of rhythm, and the beauty of each scene with emotional preset has become the designer’s greatest consideration. With an elegant artistic approach, they transform the creation of space into an interpretation of the user's psychology, physical and mental experience and lifestyle.

As the designer said, "Under the consumption logic of experience economy, purpose-centered consumption has turned into surprise-style experience, while atmospheric landscaping has become a vivid way to express brand connotation. The kind of scene the space becomes depends on the kind of experience to be created for the clients. We expect that this location will be able to truly address people's unique emotional needs rather than simply be an outward display of excessive luxury. This is the key to increasing intimacy and keeping the stickiness of the beauty industry brand.

Roaming here, the moonlit tree, wabi-sabi dead wood, and green moss paint a tranquil and poetic picture of the East. For commercial transformation, this is the way to convey emotions via scenes and an invisible brand appeal.

The leisure room exudes an oriental beauty that is enhanced by the carbon gray walls, dark brown wood, and waving candles. Together, these elements give the room a sense of elegance, comfort, and peace.

What you see are floating layers of light and shadow, what you feel are softness and relaxation, and what you smell is the aroma of essential oils wafting from the nose. In the creation of the environment, all the designs strive to mobilize visitors’ senses and deliver an immersive experience, in a way with an infinite sense of intimacy.

In the hustle and bustle of the city, this place is like an island where life is at rest. It’s such simple and elegant objects like carbon grey walls, dark brown wood, and waving candlelight that convey the true state of life and make people mentally relaxed.

Thanks to these efforts, this will deeply move the consumers by meeting their emotional needs, and generate economic benefits with its intangible brand appeal.

• PROJECT INFORMATION
Project Name: Glass Palace Spa
Project Address: Guangzhou, China
Project Area: 320㎡
Design firm: MOSOM DESIGN
Design Director: Zhongchen Jin
Design team: Ting Xiu, Shihao Guo, Cui Cui
Completion date: June 15, 2022
Project link：https://r.xiumi.us/board/v5/6eulh/409234829
Video Link：https://youtu.be/7O6yhGTN0ME
Photography: Hanmo Vision