YOUKESHU Retail Image Store: Load nature and build an abstract urban forest

Inspiring from Nature
Symbiotic Journey of Brand and Nature

“Live a better life naturally by adapting to the natural way of production.” YOUKESHU, a cutting-edge intimate clothing brand, advocates a natural, healthy and low-carbon sustainable lifestyle. SLT was invited to build the first offline retail image store for the brand in Shanghai MixC. Inspired by "loading nature", the design team follows nature, captures the forms of trees, grasslands, sunlight and clouds, and implants special urban forests in commercial space.The brand concept bursts out infinite vitality in the healing space.

Growing from Nature
Abstract Deduction of Natural Forest

Off-white and French grey, light and restrained, convey a gentle and calm spatial emotion. Pacing forward, the space gradually brightened up, and meanwhile the greenery is becoming more clearer. The striking tree-shaped installation in the central area becomes the spotlight, and the cylindrical volume with a diameter of about 2.6m allows consumers to shop freely. The installation is fixed with fine nodes of mortise and tenon, and connects modern materials in a traditional way to present the creative integration of classical structure and retail space.

Through the abstract deconstruction and reorganization of the "the form of tree", the design team tailored the "trees groves and forests" props system for the space. The ceiling track frames the area to construct the system foundation support structure. Columns in twos and threes are rooted in the ground and connected to the track to create a vertical display space. Hanging suspenders and modular cabinets are scattered in the space, which can be freely grouped in accordance with the usage scenarios to meet a variety of display needs. Several groups of "trees groves and forests" prop systems are arranged in turn around the central tree installation, presenting multiple shapes by the unified material. The unique space symbol strengthens the impression of the brand and interprets the core concept of "growing from nature". Three tree-shaped lights, white and hazy, decorate the corners in orderly, delivering a sense of healing.

Exploring from Nature
Spatial Narration of Natural Ecology

The top lighting is laid out in a matrix, filtering the light layer by layer, which creates a bright and soft atmosphere. The point light sources are arranged in a grid, which meets the local accent lighting requirements. The 1.2m × 1.2m ceiling grid system organically combines lighting, hanging suspenders, tree-shaped rods and other modules to enhance the integrity and unity of the space. The smooth curved boundary of the ground outlines the circulation, and the color blocks emphasize the retail scene in the core area. The green ground and wooden columns are stacked, green and dense, sparking the interest of exploring the urban forest.

Creating from Nature
Modular Vocabulary of Display Systems

In order to better adapt to the diversified display of products and the seasonal marketing campaign of the brand, the design team has created three modular prop rack systems. The flexible combination breaks the inherent pattern and opens up infinite possibilities for the space.

Based on ergonomic, SLT formulate wall display rule and rack system within a reasonable height. Keel frame, metal perforated board inserts and modular low cabinets, the combination of lightweight racks and flexible modules provides the basis and support for the construction of the brand's future SI system. The movable storage cabinets are connected in pairs to form a shrubbery that guides the moving line. The unitized modules are combined with the universal node components to present a variety of display modes. The translucent frosted acrylic grid cabinets, reflecting the hazy greenness of the space, form a complete island prop system with the low cabinets in the front field, which offers an extremely rich spatial experience.

Nature Arrival
The Field Rebirth of Brand Concept

Through the complete functional layout, relaxed space rhythm adjustment and rich and diverse material combinations, SLT creates a natural landscaping and a vigorous atmosphere in the city, at the same time, integrates the brand's concept of "natural arrival" into the space design and consumer experience. YOUKESHU's first offline retail image store takes root here, grows freely, and conveys the power of nature. Every visitor is welcomed in the open and bright space. Take a deep breathe, listen to the inner voice, and regain the energy of upward growth.

Project Name: YOUKESHU Retail Image Store
Project Type: Interior Design
Designer: SLT Design
Contact Email: contact@i-slt.com
Completion Time: 2023
Project address: The MixC, Minhang District, Shanghai
Building area: 215m2
Photograph copyright: Vincent Wu
Lighting consultant: LUMIA Lab
Construction: Shanghai Xiangying Construction Engineering Co., Ltd.
Materials: metal panels with wood grain, frosted acrylic, matte stainless steel, perforated metal panels, artistic paint
Customer: YOUKESHU

Chen Ling, Shanshan Jiang, Yifei Ouyang, Huiwen Wang, Tao He, Junyi Fu, Chenyu Niu, Qian Zhang