Led by Gordon Affleck (Design Partner) and Miriam Auyeung (Project Director & Partner), 10 DESIGN has won an international competition against 9 other international design firms for the second phase of a world class Zhuhai International Convention and Exhibition Centre in China (Zhuhai CEC). This phase will provide an additional new convention space, supported by office and retail components totalling 273,000 sqm. State owned Huafa Group anticipates construction to commence in Q4 2016.

Affleck said, “This exciting win allows us to enforce the development’s key concepts such as using public functions within the Urban Ribbon to link the city with the waterfront by framing and activating a grand public plaza while screening the more private functions of the convention and exhibition. The new convention component also extends the public space around the Urban Ribbon using a series of elevated terraces that form a number of layered courtyards and informal gardens, serving both public and convention facilities. Grand landscaped staircases link the terraces to an elevated plaza with views to the waterfront while creating covered connections between both the differing phases of the facility and between the city and the waterfront.


Zhuhai CEC is strategically located at the Pearl Estuary with close proximity to Guangdong, Hong Kong, and Macau. The overall development comprises an approximate GFA of 980,000 sqm. It is designated as the central core of the new Shizimen Central Business District, which has a total investment of over RMB 12 billion. When Phase 2 is completed, it will further catalyze economic development, positioning the wider Hengqin region as Southern China’s primary financial centre.

Gordon Affleck, Chief Design Architect / Miriam Auyeung, Project Director / Sonja Stoffels, Alexey Golbraykh, Alex Cozma, Jon Derrin, Stefano Giudici, Alexander Li, Yan Liu, Emily Xiao