Wynn Encore: SHADES

The luxuriously contrasting textures of this store’s exterior feature curved riffed wood, Calcutta stone and vertical panels of hand-crunched silk fabric. This rich combination frames and visually boosts intensely lit window displays that include an alluring eye-level row of shadowbox-like squares.
Shades houses a high-end collection of designer sunglasses; including Givenchy and Luxuriator lines exclusive to Las Vegas. Featuring diamond-encrusted gold frames and the most technologically advanced lenses, this store’s collection clearly articulates luxury and perfection. The interior’s dramatically lit custom features, furniture, and materials mirror this high standard and punctuate the space with eye-catching multiplicity.
Upon entering, shoppers are lured by three black Argus stone stripes incorporated into a white Calcutta stone floor. These immediately lead to a striking arrangement of contemporary pedestals topped with Kartell acrylic display cubes. Beyond these, the bands meet and visually climb a substantial alter-like sales counter of the same materials.
While the interior is awash in intense white light, natural woven wall-coverings and hand painted wood panels lend a warm, rich background to its dramatic display features and furniture. These include illuminated free-standing high fashion photo monoliths, and a wall entirely animated by a multitude of custom embellished recessed display boxes. Elegant efficiency and comfort are assured by a sit-down eyewear bar accompanied by Phillip Stark barstools.
Befitting the impeccable standards of its merchandize, this sleekly stylized and highly disciplined interior displays its content with gallery-like devotion and precision.