The world’s largest event for winter sports meets Nordic Simplicity.

In 2014, Snøhetta was commissioned to design the visual identity for Oslo 2022’s Applicant City bid. The identity of Oslo 2022’s visual language honors the inherent simplicity and openness in Nordic culture. By balancing playful graphics and strict geometry, the identity represents both the celebration of the Games and the solid planning of the Norwegian bid. The ambition for Oslo’s 2022 Winter Olympics bid is to share the genuine passion for winter sports, and invite the world to an open, friendly and sustainable celebration of sports.

The circular forms of the letter O and the number 0, as well as the repetition of forms in the number 2 and letter S lend themselves to a graphic element constructed out of just a few geometrical shapes. Combined with colors inspired by the Olympic rings, the result forms the basis for the identity.

The circle becomes a very central part of Oslo 2022 bid’s visual identity and is very prominent in the new logo.

For more information,please visit website

www.ol22.no

> via snohetta.com