Submitted by WA Contents
How Great Design Makes People Love Your Company
Architecture News - Sep 09, 2008 - 13:48 7173 views
A new book argues that successful executives should treat design as more than a finishingdiscipline that simply improves products` aesthetics, instead, designshould influence every aspect of customers` experiences.
www.businessweek.com/innovate/content/sep2008/id2008093_827961.htm?campaign_id=rss_innovate