Seoul is an exciting city right now. It’s undergoing a publicly fundedtransformation encouraging investment from the west and expanding uponits already cosmopolitan ambiance, a change which could make Seoul THEplace to be. So, where better to launch the couture branded,multi-purpose performance venue, Prada Transformer? Echoing the fastpaced transition of the city, the Transformer, designed by AMO’sAlexander Reichert, utilises four steel framed sides of a tetrahedron:hexagon, cross, rectangle and circle, which transform into an entirelynew arena in a ‘roll of the dice’ manoever.
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