Singapore-based architecture studio Wynk Collaborative has used a powder-toned color palette for a retail store in Singapore. 

Named GINLEE Studio Store, the 600-square-foot (55-square-metre) store offers a small courtyard that is activated with soft lines, a palette of off whites, pebble-wash and accents of wood and stainless steel.

The courtyard, filled with lush greenery and planters, is shaped by a curvilinear bench to complement the space. This small courtyard also acts as a waiting area for customers who are waiting in the fitting room. 

Designed as a studio store to be a quiet respite from the city, its inviting “outdoor” courtyard with plenty of greenery, bathed in a diffused white glow, forms the focal point of the store, drawing the eye of the visitor inwards as she enters.

Planned in a simple layout, a workshop table, composed of abstract volumes is situated on one side of the store, facing a sinuous wall overhanging the folded clothing rails on the other. 

Known for their pleated garments, the store not only sells their ready to wear collection, but also offers a first-of-its-kind pleated-to-order service for a selected range of products, with the aim to reduce wastage by only producing items upon request, thereby minimizing surplus stock at the end of a season.

"A customer may select the color and size of a certain product which is then hand pleated and finished on site using the built-in steamer, with the finished product ready to collect within a short time," said Wynk Collaborative.

Upon entering, a customer is encouraged to stand counter-side to observe the pleating process, or sit down at the courtyard area to enjoy the greenery while waiting for the requested product to be finished.

Floor plan. Drawing © Wynk Collaborative

Project facts

Project name: GINLEE Studio Store

Architects: Wynk Collaborative

Location: Singapore 

Size: 55m2 

Date: 2020 

All images © Jovian Lim

> via Wynk Collaborative