Picture: Hayes Davidson

Armani/Casa set to design its first US luxury residence in Sunny Isles,Miami

Branded residences are on the rise, as recently reported on Telegraph Luxury, with major global brands such as Dunhill, Ferrari and Versace lending their names to various property developments around the world.

The latest such partnership to be announced is between the Armani/CasaInterior Design Studio with South Florida developers Dezer Development and the construction company Related Group for the interior design of a residential tower in Miami designed by leading architect César Pelli. The Argentine-American architect is best known for his Petronas Towers in Kuala Lumpur, and also created the Adrienne Arsht Center in Miami.

The 60-storey oceanfront tower is in Sunny Isles Beach (not far from thePorsche Design Tower which has also been developed by Dezer), just north of Bal Harbour, and will house 260 luxury residences. They are expected to be from 2,000 square feet to 3,500 square feet and will be priced from $1.2 million to $5.5 million.

It will be the first North American project for Armani/Casa, which already has several branded residential properties, including the World Towers in Mumbai, India and the Maçka Residences in Istanbul, Turkey. President and chief executive office of the group Giorgio Armani said of the project, "partnering with a talented architect like César Pelli means we get to create something very special – a remarkable living space, imbued with the spirit of modern elegance".....Continue Reading

> via The Telegraph