At the grand old age of 64 the influential design school gets a makeover courtesy of Stuttgart studio L2M3

Bauhaus Corporate Identity - L2M3

Surprisingly, the world-renowned and highly influential Bauhaus school’s archive museum has had no single corporate identity since it opened in 1960. Perhaps with all that stunning graphic design produced by its teachers and students, it was a struggle to pin down a single look.Well-respected and prolific Stuttgart graphic design studioL2M3 has attempted to put that right, with this new marque, commissioned by the Bauhaus-Archive Museum fur Gestaltung.

It includes L2M3’s new typeface, which makes reference to the Universal typeface launched in 1925 by the school’s director of printing and advertising Herbert Bayer. The new one, called Bayer Next, updates Bayer’s geometrical sans serif font and like his work, eschews capital letters for the actual corporate marque.

Bauhaus Corporate Identity - L2M3

Bayer Next has a range of versions, allowing it to morph for different executions. L2M3 will be applying their creation to exhibition catalogues and the bi-annual programme magazine as well as stationery and other printed materials. The studio, which was founded by Sascha Lobe in 1999 and includes among its clients Adidas, Daimler and Hugo Boss, has also revised the organisation’s website....Continue Reading

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