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MIMOA announces campaign for its new digital interface on smartphones

Netherlands Architecture News - Apr 12, 2018 - 04:48   3601 views

MIMOA announces campaign for its new digital interface on smartphones

MIMOA, the global architecture guide, has launched a crowdfund campaign on Kickstarter to develop a new digital interface of the platform, to make it possible to search and scan nearby architectural highlights and hidden gems on your smartphones. 

Jacob van Rijs of MVRDV, BIG, and Julian Weyer of C.F. Møller are among supporters to help it improve its digital content. MIMOA was launched in 2007 by two Dutch architects and has grown to a global community platform for and by architecture lovers from all parts of the world. 

Watch Mieke Vullings' call for MIMOA

It is the place to be for all travelers in search for information on architecture and culturally relevant buildings to visit; varying from the contemporary highlights, not-to-be-missed interior designs, the most fanciest bridges, hidden gems suggested by local architecture fans as well as the well-known classics, designed by starchitects.

In the past 11 years MIMOA proved its success. With a small enthusiastic team and growing community of over 40.000 architects and architecture lovers, they have built up a global brand and database with 10.000 buildings in over 90 different countries attracting almost 1 million visitors per year. To continue MIMOA it is essential to rebuild our complete database and platform practically from scratch. The needed investment is significant and inevitable.

MIMOA announces campaign for its new digital interface on smartphones

Mei Architects and Planners' McDonalds, Rotterdam, NL. Image © Ossip van Duivenbode

Mobile-first redesign

In order to secure their valuable user-generated content and implement improvements architecture fans have so fiercely desired, Mieke Vullings – founder of MIMOA – is reaching out to all architecture lovers around the world to help keep MIMOA in the air and build a complete new and advanced platform: future- proof to handle the growing number of visitors ánd optimized for mobile.

The new MIMOA will lead to a faster growing community of like-minded architecture fans, an increase of high quality content and better geographical coverage. Therewith MIMOA will make it easier to explore new destinations, and also re-discover the unknown closer to home.

"I strongly believe in the future of MIMOA because there are still so much architectural treasures to be unearthed. With architecture as our mutual passion, I am convinced that together we can take MIMOA to the next level," Mieke Vullings, founder of MIMOA.

MIMOA announces campaign for its new digital interface on smartphones

Dominique Coulon et Associes' Theodore Gouvy Theatre, Freyming-Merlebach, FR. Image © Eugeni Pons

Pledge options from € 10, - to € 2.000, 

The MIMOA Kickstarter campaign is launched on March 20th and will run until April 19th. MIMOA has set the goal to collect a minimum of € 70.000. You can pledge any amount that it is worth to you. 

From the sympathetic amount of €10, - MIMOA offers several fun rewards. Pledging is risk-free. If the funding goal isn’t reached before the deadline, all donations will be fully and automatically refunded.

If you pledge a minimum of € 10,- , you get the chance to WIN an exclusive all-day tour in Rotterdam or New York City, including a visit to MVRDV and meet&greet with co-founder of MVRDV Jacob van Rijs or a tour around the BIG office by Kai-Uwe Bergmann, partner at BIG – Bjarke Ingels Group.

If the crowdfund campaign is closed successfully, MIMOA will raffle no less than 6 wildcards to join one of the tours (1 person). The prize will include a compensation of travel expenses (max. € 500,- per person)!

Top image: AL_A's MAAT Musuem. Image © Francisco Nogueira (background photo) | Fernando Guerra, courtesy of EDP (photo in smartphone)

All videos courtesy of MIMOA

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