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The Language of MVRDV to be presented in a new exhibition in Innsbruck in July

Austria Architecture News - Jun 14, 2019 - 03:18   991 views

The Language of MVRDV to be presented in a new exhibition in Innsbruck in July

A new exhibition, set to be opened in July 5, 2019, will focus on the architectural language of MVRDV in Innsbruck, Austria. Titled "Architecture Speaks: The Language of MVRDV", the major exhibition will explore the role of language in defining recurring concepts in the oeuvre of the Dutch firm. 

The exhibition will be presented at the (Tyrolean Architecture Center) aut’s Adambräu Building, a former brewhouse, and will be filled by a spatial intervention comprising four towers that serve as distillations of four concepts key to MVRDV’s designs. 

MVRDV's exhibition, which investigates the creation and evolution of these four ideas and the words that describe them, is structured around the spatial intervention, creating an immersive experience that helps visitors easily grasp the fundamentals of the MVRDV thought process.

The Language of MVRDV to be presented in a new exhibition in Innsbruck in July

Each tower will present MVRDV buildings through different media

The words studied in Architecture Speaks are “stack”, “pixel”, “village”, and “activator”. “Stack” denotes a layering of functions and spaces perfectly encapsulated by projects such as the Silodam; “pixel” is applied to a spatial module that can be combined with other pixels to introduce diversity, exemplified by projects such as DNB Oslo Headquarters; “village” describes a spatial arrangement that encourages community and social intimacy, as in projects such as Nieuw Leyden; and “activator” refers to elements that create productive social spaces, such as the Stairs to Kriterion. 

All four words were selected due to their roles in encouraging healthy and prosperous densification, reflecting MVRDV’s mission to accommodate an ever-growing human population in spaces that encourage society to flourish.

The Language of MVRDV to be presented in a new exhibition in Innsbruck in July

The exhibition takes place in the aut's Adambräu building, a former brewhouse. Image courtesy of aut

"Exhibitions such as this one at the aut are always a valuable tool to share our design approach with the world," said MVRDV founding partner Nathalie de Vries. 

"But even more importantly, the creation and curation of Architecture Speaks was an opportunity for us to reflect on our work, to define theoretical categories and place projects from our firm’s recent trajectory into a larger framework of ideas."

The Language of MVRDV to be presented in a new exhibition in Innsbruck in July

Architecture Speaks will investigate these ideas in a holistic, easily approachable fashion. The main space of the Adambräu Building will be transformed by four colourful towers, each a representation of one of the four words central to the exhibition, which will present MVRDV’s projects and the ideas behind them through images, text, models, drawings, videos, audio, interactive elements, and other experiential methods. 

In addition to each representing a different word from the language of MVRDV, each tower will present MVRDV buildings through different media, making a visit to Architecture Speaks a truly diverse experience that will enlighten and entertain a variety of audiences.

The Language of MVRDV to be presented in a new exhibition in Innsbruck in July

The exhibition on the work of MVRDV is the latest in a series of notable architecture shows at the aut, following Inhabiting: Pleasure and Luxury for Everyone in 2018 on the work of Lacaton & Vassal, and Snøhetta: Relations in 2017.

Architecture Speaks: The Language of MVRDV will be on display to the public from July 6th to September 28th at the aut’s Adambräu Building on Lois Welzenbacher Platz in Innsbruck, Austria. 

All images © MVRDV unless otherwise stated.

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