The purpose of this paper is to explore the importance of creativity in architecture as well as management. This research focuses on the nature of creativity, theories about creativity, and recognized understandings concerning the development and utilization of creativity. This is especially important insofar as rewarding creativity in the workplace helps to increase productivity and, therefore, profits as well. It is of especially critical importance, therefore, to adequately reward creative managers, businessmen, architects and all of those individuals who are in a position to contribute novel and creative ideas that can be highly useful when implemented by the organization concerned. While the encouragement and rewarding of creativity is very important in all fields, it is especially important in the field of architectural development, which is our focus here.
www.idemployee.id.tue.nl/g.w.m.rauterberg/conferences/CD_doNotOpen/ADC/final_paper/124.pdf