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‘Raymond Loewy: Designs For A Consumer Culture’

Architecture News - Nov 12, 2008 - 17:37   11471 views

Fromlocomotives to lipsticks, Raymond Loewy {1893–1986} and his industrialdesign firms created some of the most important design innovations inthe Twentieth Century. "Raymond Loewy: Designs for a Consumer Culture,"on view at the National Heritage Museum October 13–March 23, showcaseshis work, placing it in the wider context of the shaping of a modernlook for consumer culture. His career is brought to life by an array oforiginal drawings, models, products, advertisements, photographs andrare film footage of Loewy at work. Loewy became involved in the emerging world of industrialdesign in the 1920s after a successful career in commercialillustration. He eventually would become one of the best-knownindustrial designers in the world. He spent more than five decadesstreamlining and modernizing silverware and fountain pens, supermarketsand department stores. Loewy and his teams designed the color schemeand logo for Air Force One, the John F. Kennedy memorial stamp, theGreyhound Scenicruiser and the interiors for NASA`s Skylab. Clientsincluded such icons as Coca-Cola, Exxon and Lucky Strike cigarettes.
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