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In-depth analysis about Apple’s new mothership by Steven Levy

United States Architecture News - May 22, 2017 - 15:31   12497 views

In-depth analysis about Apple’s new mothership by Steven Levy

Steven Levy from Wired reveals in-depth analysis about Apple's new "spaceship" in Cubertino, California. Steven Levy will reveal detailed videos and interior photographs of the new Apple campus in June, captured by Dan Winters. Designed by Foster+Partners, Apple started to accommodate its employees as of April 2017 and and the company will be receiving its first employees over six months.

Before the start of the meeting, Kris Wang, a Cupertino council­member, looked out the window at the back of the room and saw him walking toward the building. He moved with obvious difficulty, wearing the same outfit he had been seen in the day before when he’d introduced new products to the world—which is to say, the same outfit that anyone had ever seen him wear. When it was his turn to address the council, he walked to the podium. He began to speak, tentative at first before clicking into the conversational yet hypnotically compelling tone he used in keynotes.

His company, he said, had "grown like a weed." His workforce had increased significantly over a decade, coming to fill more than 100 buildings as workers created one blockbuster product after another. To consolidate his employees, he wanted to create a new campus, a verdant landscape where the border between nature and building would be blurred. Unlike other corporate campuses, which he found “pretty boring,” this would feature as its centerpiece a master structure, shaped like a circle, that would hold 12,000 employees. "It’s a pretty amazing building,” he told them. "It’s a little like a spaceship landed.".......Continue Reading

Top image: An aerial view of the new Apple headquarters in Cupertino, California. Image © Justin Sullivan/Getty Images

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