The London Design Festival has announced its two installations that will be presented for this year's event. This year's festival is preparing to kick o400 events with striking installations which will be introduced in different districts of the city.

Camille Walala's Villa Walala will be exhibited as the chief landmark project of the festival and Ross Lovegrove’s particular folded-fabric installation - called Transmission - will be most attractive piece of this year's festival.

Celebrating its 15th edition this year, the London Design Festival is promoted as both cultural and commercial event, proposing a series of events programme - ranges from major international exhibitions to trade events, installations to talks and seminars, from product launches to receptions, private views and parties. 

The LDF aims to promote the city’s creativity, drawing in the country’s greatest thinkers, practitioners, retailers and educators to a deliver an unmissable celebration of design. This year's event will take place in different venues and institutions across the city between the 16-24 September 2017.

Camille Walala's Villa Walala will be set in the heart of Broadgate, London

Landmark projects are the most important part of the London Design Festival to support young designers with innovative projects. The LDF commissions the world’s best designers and architects, as well as pionering new talents, to create something extraordinary in response to a variety of stimuli, such as a particular material, theme or location.

This year, Camille Walala will design Villa Walala - a castle composed of different building blocks. Developed in partnership with British Land, Camille Walala's Villa Walala - an immersive and playful installation will be exhibited in the heart of Broadgate.

"Villa Walala is an exuberantly colourful and unexpected architectural landscape in Exchange Square, Broadgate. Constructed from vinyl, sealed PVC inners and high-strength nylon, it is a ‘soft-textured building-block castle’ covered and coloured with digitally printed patterns," stated the LDF.

"The component shapes are pinned to the ground and inflated by fans, transforming them from flat forms into a vast and immersive temporary island of shape and colour that begs to be explored, invites playfulness, relieves stress, and visually dominates the area."

"Accompanied by squeezy stress balls and other surprises, the Villa is intended to inject a little joy into what may otherwise have been just another day at the office. Camille Walala - a 'purveyor of positivity' - transforms materials and spaces through her characteristic use of exuberant geometries and bold colours to inspire and stimulate her audience. Having established herself in East London, Camille Walala has created numerous installations, objects, and experiences from small to the total across the city and beyond," detailed the LDF.

Ross Lovegrove's Transmission will present an immersive physical atmosphere at the V&A’s tapestry room

A hotly-anticipated installation by Ross Lovegrove will be exhibited at the V&A - Lovegrove creates an undulating fabric. The installation is a 115 meter-long flexible band folded into a 25 meters long fluid sculpture.

"Transmission is highlighted by a fluid and elegant merging between the colour saturation of the Alcantara textile, its digital printing, and digitally generated embroidery," stated the LDF.

"The structured chiaroscuro of the tapestries is here translated into the soft undulating folds of the installation itself. Gold and silver thread will be used to capture the existing light in the space and reveal the line of the form, whilst the aged dyes within the tapestries have been faithfully replicated and morphed into a new digital skin - created by London based artist Ila Bo." 

"Alcantara is one of the best alternatives to animal based textiles that have been developed. Without losing any aesthetic qualities, it brings a range of subtle and extraordinary tactile features. For this particular installation project, the reasons behind the choice of alcantara are found in its sophisticated softness and gentleness. Not only being also a sound absorbent material, it is also an incredible host for the application of 2D and 3D contemporary methods of achieving surfaces," detailed the LDF.

The London Design Festival will be continuing to unveil new installations and detailed events programme until September. The festival features a wide range of events, talks, landmark projects, installations and opportunities across the city for the duration of the festival, ranging from Design Destinations and Design Districts, to Commission Projects at the Official Festival hub, the V&A Museum.

Alison Brooks Architects' "The Smile", Asif Khan’s MINI Living Forests, Glithero's monumental installation - an abstract version of clock at V&A, are just a few of the most striking installations exhibited in last year's London Design Festival.

All images courtesy of LDF

> via London Design Festival