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New iconic places become a new ’’flagship’’ for famous fashion designers!

United Kingdom Architecture News - May 14, 2015 - 17:18   8537 views

New iconic places become a new ’’flagship’’ for famous fashion designers!

Bob Hope Residence,California;image courtesy of Studioforma Architects

After Louis Vuitton exhibited its new Cruise collection 2016 at iconic Bob Hope Residence just a few days ago,the new iconic resorts have become a new home for these famous fashion brands.One of them was again Paris-based fashion designer Dior  which exhibited its new cruise 2016 collection at the Palais Bulles on the Côte d’Azur on May 11,2015.This iconic architecture piece was designed by Hungarian architect Antti Lovag,who vehemently abhorred edges and called them “an aggression against nature,” suddenly became available, Dior couldn’t resist mentioned in Marc Bain's article from Quartz.

New iconic places become a new ’’flagship’’ for famous fashion designers!

Is it on Airbnb?;Valery Hache/AFP/Getty Images

New iconic places become a new ’’flagship’’ for famous fashion designers!

A nice spot for a fashion show, or a vacation.image by Reuters/Benoit Tessier.

New iconic places become a new ’’flagship’’ for famous fashion designers!

Théoule-sur-Mer.The labyrinthine walkways and terraces of the Palais Bulles was the location chosen by Raf Simons to present his cruise 2016 collection for Dior.image via Dior.

Marion Cotillard, Pierre Cardin, Dakota Fanning, Zoë Kravitz, Chiara Mastroianni, Aymeline Valade, Lucie de la Falaise, Caroline Issa - just some of the bodface names who turned out this past Monday at the Palais Bulles, perched on the heights of Théoules-sur-Mer near Cannes, to discover Raf Simons' cruise 2016 collection for Christian Dior.Dior underscored its approach as related to the exhibition by emphasizing the Cote d’Azur's colours, textures and light of the natural world and stated that ''A utopian project that encompasses earth, sky and sea, where the future is built organically from the forms and architecture of the past.In this Collection Croisiére,Raf Simons, Artistic Director of Christian Dior, looks to the landscape and memory of the South of France. Gaining inspiration from the colours, textures and light of the natural world of the Cote d’Azur, together with the style of the people who have inhabited it, the designer draws on tradition and technique to realise clothing for today.In so doing, Le Palais Bulles (Bubble Palace) becomes a metaphor for the approach to the collection overall.''

New iconic places become a new ’’flagship’’ for famous fashion designers!

Photography © Virgile Simon Bertrand 

It's a new trend that several fashion brands started to choose an iconic places to exhibit their collections as a completing part of their creations;just in order to remember,French fashion brand Chanel selected ''The Dongdaemun Design Plaza in Seoul'' designed by Zaha Hadid Architects for Chanel's Resort 15/16 Show,which was presented on 4 May,2015 with flashy announcements.Karl Lagerfeld and his team have selected Zaha Hadid’s Dongdaemun Design Plaza as the venue for the presentation.Chanel’s decision to show its collection in Hadid’s latest creation is in line with high fashion’s current love affair with architecture.Please watch the Karl Lagerfeld's interview about Cruise 2015/16 Chanel show.

Undoubtedly,''locations'' became an important theme for the most of fashion designers and according to the this new fashion trend,new exotic places are suggested for their new resort shows.These recent fashion extravaganzas also revive new places for their new agendas,which will trigger an inspiration within a new context and here we share some of new architecture locations for fashion brands:

New iconic places become a new ’’flagship’’ for famous fashion designers!

Santiago Calatravo's opera house in Valencia,Spain;image via Papermag

New iconic places become a new ’’flagship’’ for famous fashion designers!

Paolo Soleri's Arcosanti outside Phoenix,Arizona;image via wikipedia

New iconic places become a new ’’flagship’’ for famous fashion designers!

A flying saucer house in Joshua Tree,California;image via Papermag.

New iconic places become a new ’’flagship’’ for famous fashion designers!

A synagogue on White Street in NYC;image via midcenturymundane.wordpress.com