all images © Noah Kalina, courtesy of  Snarkitecture

KITH CEO Ronnie Fieg has opened his new store, including Sneakers, Apparel, and Cereal that was his first concept shop in the borough. This new white shop designed by Snarkitecture that creates the most interesting installations all over the world -most common color is ''white'' , used snarkitecture's designs as Kith Brooklyn's new store. 

The new Kith store will be accompanied by New York’s very first cereal bar, Kith Treats. People will able to have one type of milk, two types of cereal, and two toppings. The items are pre-packaged and served in a to-go box. Fieg wasn’t allowed sugary cereal as a kid, so he decided to make the options on his menu as decadent as possible (Fieg’s signature cereal consists of Frosted Flakes, Cocoa Puffs, marshmallows, Oreo bits, and whole milk). In addition, some of Fieg’s very famous friends; Off-White designer Virgil Abloh, Andre Agassi, snapback king Don c, etc; all have their own signature items on the menu as well, mentioned in reports.

Snarkitecture designed a store that looks like nothing else. The front of the store is called The Archive Room and will either house installations (the current one highlighting a Nike sneaker that celebrates the storied Pete Sampras and Andre Agassi rivalry) and also Fieg’s own personal sneaker design archives. As you walk in, there is a remarkable amount of space. Instead of every wall you see being littered with sneakers, all the footwear is instead held in glass casings that line both the left and right of the main walkway.

outer view of Kith Brooklyn

According to the Adam Lehrer's observations from Forbes, above you on said walk, is a beautiful installation of what must be hundreds of white Jordan 2’s. On opposite sides of the glass casings is the apparel selection, a well-curated mix of high fashion (but street friendly) and streetwear brands like Alexander Wang, Off-White, Pierre Balmain, Public School, Norse Projects, John Elliot + Co., Canada Goose, and Kith’s own Ronnie-designed apparel line that seems to grow more refined with every drop.

Fieg trusts his partners at Snarkitecture completely, and knows they will do their best to see his vision realized. The ear-to-ear grin that remains on his face throughout my tour of the new location hints at his being fully satisfied with this new triumph. “Daniel Arsham is a really close friend of mine,” says Fieg. “Snarkitecture really has free reign when it comes to design. But we work closely together so they know it meets my vision of retail and retail flow. I want to create an environment where someone leaves the shop with an emotional attachment to the brand.”

> via snarkitecture.com