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DS+R’s ’’The Broad’’ Museum will be opened to the public on September 20, 2015

United States Architecture News - Sep 19, 2015 - 19:00   6019 views

DS+R’s ’’The Broad’’ Museum will be opened to the public on September 20, 2015

image © iwan baan

The Broad is a new contemporary art museum built by philanthropists Eli and Edythe Broad on Grand Avenue in downtown Los Angeles. The museum, which is designed by Diller Scofidio + Renfro in collaboration with Gensler, will open September 20, 2015 with free general admission. The museum will be home to the nearly 2,000 works of art in the Broad collection, which is among the most prominent holdings of postwar and contemporary art worldwide.

The broad has also announced that general admission to The Broad is free! 

''Free tickets are now available for visits beginning on September 22 and running through the end of the year. Advance online reservations are encouraged, but not required. For visitors who want to ensure a specific date and time for their visit, and avoid wait times during busy periods, The Broad provides advance reservation of timed tickets online at no charge. Tickets have entry times beginning every half hour. Free tickets are now available for reservation for visits beginning on September 22 and running through the end of the year. Tickets will also be available for same day or future visits onsite at the museum beginning September 20. Please note that advance online tickets are no longer available for opening day on September 20.'' 

DS+R’s ’’The Broad’’ Museum will be opened to the public on September 20, 2015

image © benny chan

With its innovative “veil-and-vault” concept, the 120,000-square-foot, $140-million building will feature two floors of gallery space to showcase The Broad’s comprehensive collection and will be the headquarters of The Broad Art Foundation’s worldwide lending library.

DS+R’s ’’The Broad’’ Museum will be opened to the public on September 20, 2015

image © iwan baan

Dubbed “the veil and the vault,” the museum’s design merges the two key components of the building: public exhibition space and collection storage. Rather than relegate the storage to secondary status, the “vault,” plays a key role in shaping the museum experience from entry to exit. Its heavy opaque mass is always in view, hovering midway in the building. Its carved underside shapes the lobby below, while its top surface is the floor plate of the exhibition space. 

DS+R’s ’’The Broad’’ Museum will be opened to the public on September 20, 2015

image © iwan baan

The vault stores the portions of the collection not  on display in the galleries or on loan, but  DS+R provided viewing windows so visitors can get a sense of the intensive depth of the collection and peer right into the storage holding. The vault is enveloped on all sides by the “veil,” an airy, honeycomb-like structure that spans across the block-long gallery and provides filtered natural daylight.

DS+R’s ’’The Broad’’ Museum will be opened to the public on September 20, 2015

image © iwan baan

DS+R’s ’’The Broad’’ Museum will be opened to the public on September 20, 2015

view of galleries at third floor, image © iwan baan

DS+R’s ’’The Broad’’ Museum will be opened to the public on September 20, 2015

the collection at ''The Broad'', image © iwan baan 

Eli and Edye Broad have been building their collection of postwar and contemporary art over the last five decades. With a belief that the greatest art collections are built when the art is being made, the Broads took to collecting art of their own time. The Broad is home to the 2,000-work Broad collection, one of the most prominent holdings of postwar and contemporary art worldwide. With in-depth representations of influential contemporary artists like Jean-Michel Basquiat, Barbara Kruger, Cy Twombly, Ed Ruscha, Kara Walker, Christopher Wool, Jeff Koons, Joseph Beuys, Jasper Johns, Cindy Sherman, Robert Rauschenberg, and more, plus an ever-growing representation of younger artists, The Broad enriches, provokes, inspires, and fosters appreciation of art of our time.

DS+R’s ’’The Broad’’ Museum will be opened to the public on September 20, 2015

areal view of ''The Broad'', image © jeff duran / warren air

> via thebroad.org