“Nachlass” by Jean-Pierre Roy, which sold to Leonardo DiCaprio.CreditJean-Pierre Roy/Gallery Poulsen

Art market rises on Instagram. The promotion of art increases with artist's selfies and instagram images to receive a direct response from the artist and client- then it truns into a new commerce over images and dialogue. The most important awareness of digital commerce started with Pierce Brosnan's visit to the showroom of Phillips auction house in London, says reports. The reports summarizes it like this: Mr. Brosnan snapped a selfie in front of a work he admired: the “Lockheed Lounge,” a space-age aluminum chaise longue by the industrial designer Marc Newson. Then he added the words “let the bidding commence,” and posted it to the 164,000 followers of his Instagram feed.

“When you see something on Instagram that’s hanging in a gallery somewhere and you want to acquire it, you can instantly call up the gallery,” Mr. de Pury said, adding that he had made many purchases this way. Who is using the platform this way is a matter of much fascination in the art world. In March, art news websites like artnet.com and hyperallergic.com were abuzz when it was reported that the actor Leonardo DiCaprio, an avid art collector, had bought “Nachlass,” a painting by the emerging artist Jean-Pierre Roy, for $15,000 over the phone after supposedly seeing it on Instagram.....Continue Reading

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